About ZXMOTO

ZXMOTO builds performance motorcycles for the road, the track and off-road. From the founder ZHANG Xue to the engineers, supply chain, quality control, production, and sales service teams, everyone is a dynamic thinker and a rider who loves motorcycles.

Our Culture

Extreme Passion

We adhere to the core values of “ultimate love” and are committed to creating products with “ultimate quality and experience”, and providing pre-sales and after-sales services with “ultimate care” – ZHANG Xue

About ZHANG Xue

Read about ZHANG Xue’s career from learning motorcycle repair in 2004 to founding and launching ZXMOTO in 2024.

At the age of 17, ZHANG Xue learned motorcycle repair, opened his own repair shop

Motocross rider, also a stunt rider and mechanic in a team

Product manager at Apollino

Developed Freedom 300X and 250X at Huang He Moto, Freedom 250X is the 1st EFI motorcycle in China with the retail sales price less than CNY10,000 (USD1400)

Founded Kove jointly with investor, introduced 500X ADV, 450 rally, 800X ADV, 450RR, 321RR etc, achieved great success and became a leading brand in local market. 500X, 450 rally and 800X competed with top brands in Europe. Led factory team and attended WSBK and Dakar with own bikes.

Founded ZHANG Xue Moto (ZXMOTO)

  • Won the third place in the domestic category of the first motorcycle city climbing competition in 2009
  • Won the second place in the domestic group of the 2011 Motorcycle City Climbing Competition
  • The winner of the motorcycle group competition of Dafeng Coastal mudflat Automobile and Motorcycle Field Rally.
  • Led the Kai Yue Rally Racing Team to participate in the motorcycle category of the 2023 Dakar Rally. This is the first time that a combination of Chinese brands, Chinese riders, and Chinese racing bikes has appeared on the Dakar track, and the pure Chinese elements have rewritten the history of Dakar.

The Brand Behind the Machines

Learn about the brand, what is important to us, our bikes and our ambition.

Founded by ZHANG Xue

ZXMOTO is led by ZHANG Xue, a self-taught motorcycle mechanic and racer. His hands-on experience in building, tuning, and competing with motorcycles shapes the brand’s uncompromising, performance-driven philosophy.

Engineered for performance

ZXMOTO is committed to developing its own core technologies, including high-performance engine platforms. The focus is on building genuine in-house capability, with motorcycles designed for road, off-road, and track use.

Triple-Cylinder Flagship Engine

At the heart of the lineup is the 818cc inline-triple engine used in the 820RR and related models. This proprietary engine program reflects ZXMOTO’s focus on advanced engineering and high-performance capability.

Born from racing ambition

From day one, ZXMOTO has been built around motorsport. Racing is not a marketing tool, but the foundation for development, testing, and continuous engineering improvement across the entire product range.

A new challenger mindset

ZXMOTO exists to challenge expectations, proving that a new manufacturer can compete with established global names through speed, innovation, and determination.

Corporate Culture

Learn about what drives ZHANG Xue and ZXMOTO’s corporate culture.

Our Culture

Brand Mission

Performance, technology, safety and the way we look after owners.

Our Culture

Brand Vision

Build riders the best-performing bikes we can.

Our Culture

Brand Values

Motorcycles, and the life that comes with them.

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Latest Videos

Watch reviews, manufacturing interviews and more.

Zhang Xue Interview

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Zhang Xue Interview
Factory Racing

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Factory Racing
Moto Show

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Moto Show
Richard Hammond

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Richard Hammond
Keep up with ZXMOTO

Brand News

Get the latest news and events updates from ZXMOTO.

ZXMOTO Makes Global Debut at EICMA 2025 with Ambitious European Expansion Brand

July 24, 2026

ZXMOTO Makes Global Debut at EICMA 2025 with Ambitious European Expansion
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Debise gives ZXMOTO Factory Evan Bros Racing its first ever front row in the Superpole at Phillip Island Brand

July 24, 2026

Debise gives ZXMOTO Factory Evan Bros Racing its first ever front row in the Superpole at Phillip Island
Read More
10,000th Unit Of ZXMOTO 500RR Rolls Off Assembly Line Brand

July 24, 2026

10,000th Unit Of ZXMOTO 500RR Rolls Off Assembly Line
Read More